Brand Experience

About Us

Founded by industry veteran Louise Butler to bring to Beauty brands the spark that truly ignites momentum. From an entrepreneur’s vision through start-up, launch strategy and then driving the sales at retail, Louise has a proven track record of success. It is not about doing the same things we have always done, it is about doing the best things for today’s market.

What Makes a Beauty Brand Successful?

“Vision Without Execution is Hallucination”, Thomas Edison


Strategic & Marketing
Financial Planning

“If you fail to plan, you are planning to fail.” Benjamin Franklin

Retailer Outreach
& Relationships

How will the brand make sense for the retailer?


The right people to ensure growth

Education Content
& Delivery

The key driver of retail sales