An innovative and unique something – ingredients, technology, point-of-view
Visually impactful and appealing packaging, imagery, digital content
The ability to build advocacy and community with the purpose of the brand
Beauty Brand Execution: 5 P’s, all done right simultaneously!
PRODUCT: Good “goop,” Packaging that works and is compliant with local regulatory standards and Trademark considerations, Inventory of the right products in the right places, Appropriate retail price, COGs that make sense
PEOPLE: Internal Infrastructure plan, Recruiting, hiring, on-boarding and training
PRESENTATION: Visually consistent across all touchpoints, clearly communicating the brand message
PROMOTION: Marketing strategy and follow through to include PR, Social media, advertising, and consumer promotions: events, special value items and kits, gifts with purchase and sampling.
PARTNERSHIPS: Product development partners, PR and digital media resources – influencers and advocates, retailers