Plan for success and manage to excellence:
The plan is a comprehensive financial strategy including different scenarios and distribution options and all costs associated. The planning process includes:
- Evaluating the brand position and refining as needed for various distribution options
- Determining the best distribution options to meet client needs
- Developing the financial plan to include sales forecasts, inventory needs, marketing and infrastructure costs
- Preparing the Marketing strategy and sourcing partners to execute including PR, Digital and Social Media, Product Development including Packaging, Sampling and Instore fixturing
- Developing a Business Plan, if needed to secure funding or attract partners.