Drunk Elephant is a curated range of skin care products utilizing clean, compatible, and clinically effective ingredients to create high performance yet non-toxic formulas that truly benefit skin’s wellness.
Upon joining this fledgling brand as the second full time employee, Louise led the growth from early stage to “the fastest growing skincare brand in Sephora’s history” on track to do 25 times the sales as compared to just 2 years prior. From strategy, financial planning, infrastructure needs, hiring and developing the sales team, forecasting and operations, Louise was able to impact all of these areas to catapult the top line growth while protecting profitability.
Louise led the explosive international expansion into Australia and Canada during her tenure with the brand. Drunk Elephant sold out at Mecca Maxima in Australia within the first week of launch and Sephora Canada launched with the brand in a top 5 ranking.
In 2019 Drunk Elephant was acquired by Shiseido for over $800 million.