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Dr Barbara Sturm Molecular Cosmetics
Drunk Elephant
BeautyRX by Dr. Schultz
NEST Fragrances
Birkenstock Natural Skin Care

What Makes a Beauty Brand Successful?


“Vision Without Execution is Hallucination”, Thomas Edison

Strategic & Marketing Financial Planning

“If you fail to plan, you are planning to fail.” 
Benjamin Franklin

Retailer Outreach and Relationships

How will the brand make sense for the retailer?


The right people to ensure growth

Education Content
and Delivery

The key driver of retail sales

Founded by industry veteran Louise Caldwell to bring to Beauty brands the spark that truly ignites momentum. From an entrepreneur's vision through start-up, launch strategy and then driving the sales at retail, Louise has a proven track record of success. It is not about doing the same things we have always done, it is about doing the best things for today’s market.