At the core of BeautyRx products is Dr. Schultz’s perfected, unique complex Tetrafoliant®. All products are created with the most effective and proven ingredients, combined with this unique ingredient complex. Tetrafoliant® is Dr. Schultz’s proprietary, next-generation glycolic formulation, developed over three decades and from the feedback of 150,000 patient visits at his Park Avenue dermatologist practice.
IGNITE Beauty Strategy developed new brand positioning strategy and managed existing distribution at Saks Fifth Avenue, Blushington and Amazon Luxury Beauty. Retailer outreach to new prospects, evolved special event concepts and updated education materials were completed and presented to extend the brand awareness and revenue opportunities for the brand.